Palmers raises a toast to Mercedes-Benz Axor
May 2013
Family-owned real ale brewery Palmers is pulling its pints with the help of
a new Mercedes-Benz delivery truck.
Delivered by South-West dealer City West Commercials, the Axor 1824 has
joined a fleet of 10 trucks, based at Palmers’ brewery and headquarters in
Bridport, Dorset.
Founded in 1794, Palmers is a family business and one of a select few
breweries with over two centuries of history behind it. With quality and
reliability of paramount importance to such a historic business, Mercedes-Benz
was the obvious choice when selecting a new delivery vehicle.
Ensuring that products reach customers on time and in perfect condition is
critical for any business, and Palmers likes to keep things in house wherever
possible as Head Brewer Darren Batten explains:
"We deliver our beers to 55 of our own Pubs and also to a very extensive
free trade throughout the South of England. We consider it of paramount
importance to have our own delivery fleet unlike some brewers who have
outsourced.
Palmers used it experience to ensure it selected the ideal vehicle. "This is
the third generation of Mercedes Benz truck that has won through exhaustive
tests to be our choice of the future."
Palmers new Axor was provided by South West dealer City West Commercials as
one of the last Euro5 production vehicles in the UK. Mr Batten explains the
reason for choosing this dealer over others: "City West Commercials were prompt
and efficient at getting us into a demonstrator, whereas other suppliers were
not so helpful."
The body for Palmers new vehicle was provided by Transload to
the highest specification ensuring that the company’s livery colours and the
factory paint were perfectly matched. "Transload listened to our needs and
worked with us on design," says Mr Batten.
http://palmersbrewery.com
L to R Gary Adcock (Palmers Finance Director) Jason Hawker (Palmers
Brewery Operations Manager) Richard Smith (City West Commercial) Darren Batten
(Palmers Head Brewer) and Richard Hall (Transload)
Download
this article here
For more information please contact:
Arran Black on 01179 387770